In this episode of the Gay Business & Marketing Made Easy Podcast we talk about the implications DOMA, ENDA and Prop 8 all have on your marketing efforts within your business. Marriage Equality is here for many so you'll learn how to adapt your marketing efforts to position you in the best possible light.
Mentioned in this episode is the special 6 part Marriage Equality series:
Marriage Equality is HERE (almost): What does your marketing say about your company? (A special 6 part series)
Part 1 of 6: Who am I trying to market to?
Part 2 of 6: How will I set myself apart?
Part 3 of 6: How do I take the first step in marketing to the LGBT community?
Part 4 of 6: What steps will I take in building networks and relationships?
Part 5 of 6: How do I measure my success and progress along the way?
Part 6 of 6: Bonus: The good, the bad and the ugly of LGBT Marketing.
Listen to the episode by clicking the play button below!
Would you prefer to read the transcript than listen to the episode? No problem! Read the transcript below!
AUDIO TITLE: Episode #13 – Marriage Equality & Marketing
Jenn T Grace:
This is the Gay Business and Marketing Made Easy Podcast, Episode 13.
Intro:
Welcome to the Gay Business and Marketing Made Easy Podcast where you'll learn how to do business with and market to the LGBT community in an authentic and transparent way. We're talking about the $790 billion lesbian, gay, bi-sexual and transgender community. We'll help you grow your business, gain market share and impact your bottom line. And now your host - she's an entrepreneur, a marketing maven and an advocate for the LGBT business community. Jenn, with two N's, T. Grace.
Jenn T Grace:
Hello and welcome to the Gay Business and Marketing Made Easy Podcast. This is episode number thirteen which I am absolutely thrilled to be providing to you. I have a jam-packed episode today and as I stated, I believe it was in episode twelve- it could have been in eleven, I am doing my very best to not edit these podcasts. So you are going to get what you get, and in the words of my four year old, 'You get what you get, and you don't get upset.' So anyway, so let's get into the episode today. Like I just said I have a lot of things to discuss with you. And I guess for those who are listening for the first time, this is a biweekly show that alternates between expert interviews with some great leaders in LGBT and diversity, and in marketing, where we talk about business etiquette, marketing tips to be successful in your LGBT campaigns, and all that great stuff. So we kind of go back and forth between me providing information and great content, and expert interviews with other people providing great content. So it alternates, so this week it is yours truly talking to you about marriage equality marketing. And I don't know if that's a term that already exists, but if not I have just indeed made it up. And it really stems from all of the recent happenings that took place in the end of June with DOMA. So I want to get into all of that, but before I do I kind of want to just backtrack a hair, and thank everyone who is tuning in today, who may have tuned in to any of the interviews from June that were part of the 30 Days, 30 Voices: Stories from America's LGBT Business Leaders Podcast Series. And as I just mentioned, I'm not going to edit anything out, my cat just indeed jumped across the microphone. So that's the type of editing you are not getting today. So indeed as I'm talking now, there is a cat standing on my keyboard. So I'm going to attempt to not be entirely distracted and go back to what I was saying about 30 Days, 30 Voices.
For starters...
So what I wanted to just say is thank you so much for tuning into the series. It was a significant undertaking. I had thirty interviews that I started doing in February. And released one every single day.
