Welcome to Alexis (1:37)
Can you give us a little background of how you got started? (2:10)
When you work with jewellery for a long time you start to see such minute details (4:38)
One thing I've really loved about what you've done this year is launched a new website. Tell us a bit about the process of creating and launching the website (5:36)
How long did your website take overall? (10:39)
I love how you bring in some of your Scottish-ness and personality to your business (14:31)
You have a lovely picture on your About Me page and the nice thing is you don't need a lot, just one or two. Did you have that professionally taken? (16:09)
One tip I've had from a photographer is to invite a friend along to talk to while you do the shoot (16:52)
I was very pleased to receive your first email because I'm always going on about email marketing. How did you do that? (18:09)
Something that's really nice about emailing is asking questions and getting responses from people (23:41)
You mentioned that you took part in the Jewellery Business Bootcamp this year. What was that like for you? (24:28)
I think it's very confusing when we try and create a brand when we don't know who the customer is (26:30)
You have a degree in design, has that informed your jewellery business? (28:11)
I knew for years in my business that my design wasn't right. I remember going to a designer and them explaining to me how they were going to do it and it opened a whole new world (30:58)
So what has been your greatest achievement so far in your business? (33:03)
I'm glad you brought up your website because I thought how you launched it was really great. Tell us what you did to put yourself out there and how you got over the anxiety? (34:03)
Well done on all your hard work. What advice would you give to jewellers who are just starting out? (39:30)
Where can we find you online? (41:07)
