Simple choices like the words we say, or the colour of your suit or logo can have a MASSIVE impact on our business.
In this interview with world-renowned author and public speaker, Kurt Mortensen, we talk about the 12 laws of influence. Laws that can be instantly and easily implemented and that will have immediate and powerful positive effects on your business.
Topics discussed during this podcast include;
You can play this session of the podcast here:
Websites referenced during the podcast:
MaximumInfluence.com
Here’s a timeline of the topics discussed during the podcast:
0:30 – Kurt Mortensen short bio
1:50 – Kurt Mortensen’s background and growing up
2:50 – How did you started focusing on persuasion and influence?
6:00 – Which books helped shape your influence philosophy and strategies?
8:00 – How our choice of ‘words’ has a massive impact
10:15 – How can we know which words we need to change?
12:20 – What is the ‘Law of Connectivity’?
14:20 – The ‘Law of Involvement’
15:00 – An overview of the other 12 laws of influence and their importance
16:00 – The impact of the use of colours in your business
17:50 – How your influence or lack of influence can make or break a deal
18:50 – Real life business case studies of the impact of influence and persuasion strategy changes
23:40 – Kurt’s final thoughts
25:00 – Kurt Mortensen’s books and website
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