If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library:
1. Breakthrough advertising, Eugene Schwartz
2. Tested advertising methods, John Caples
3. How to write a Good Advertisement, Victor O. Schwab
4. The Boron Letters, Gary C. Halbert
5. The Adweek copywriting handbook, Joe Sugarman
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