Student Affairs Marketing and Communications: Potential with Purpose

Description

I might be biased coming from student affairs, but I see so much potential in student engagement, retention, and recruitment when it comes to higher ed marketing and comms. But overall, efforts are segmented, stretched and many times misunderstood.

So in the spring of 2022, I kicked off an inaugural benchmark research on the state of student affairs and marketing communications. In this episode I share some of my preliminary findings, especially digging into staffing, funding, and centralization.

At the end, I also dig into the partnership (or lack thereof) between Student Affairs and MarComm divisions or offices. So, I'm giving three ways each of these areas can better collaborate in 2023.

Tune in to hear my updates for the start of the year, including what made my In list vs Out list!

For all notes of this episode head to: https://www.josieahlquist.com/podcast/potential_with_purpose/

Connect with Josie:

LinkedIn: https://www.linkedin.com/in/josieahlquist/

Instagram: https://www.instagram.com/josieahlquist
Podcast Instagram: https://www.instagram.com/josieandthepodcast

Twitter: https://twitter.com/josieahlquist

Podcast Twitter: https://twitter.com/JosieATPodcast

Facebook: https://www.facebook.com/DrJosieAhlquist/

Website: www.josieahlquist.com

Email: info@josieahlquist.com

Mentioned in the episode:

Inkwell Tavern in Burbank, CA