This week on Bella In Your Business, Bella sits down with long-time friend, Kate McQuillan to discuss how she started and grew her website, www.PetBusinessOwners.com. They discuss Kate's story of how she scaled her successful coaching business, and how it can be applied to pet sitting business owners.
Bella & Kate tackle a number of topics including:
Competition - Why you should or should not care
How Kate started her business and builded it
The important elements to growing and scaling a business
Biggest mistakes pet sitting and dog walking business owners make when starting up
How consistency led to a business EXPLOSION!
Kate McQuillan is the owner of Pet Sitters Ireland, which she has operated since 2010. She currently attracts 15,000 visitors per month to her website, where 70% of which comes from her blogs that she writes on a weekly basis. Kate has over 32,000 Facebook Fans, which have all come from the content she shares and the way she engages with her fans.
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Transcript:
Bella:This is episode 77 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasta with Jump Consulting, and today I am here with my longtime friend, Kate McQuillan. How are you?
Kate:I am fantastic, Bella. It's great to see you again.
Bella:Absolutely. Thank you for joining me. For those of you who haven't figured it out yet just by her hello, Kate is located in Ireland, and she is, how do I even say it? I want to say the queen of pet sitting in the entire country. And I can say that because her Facebook page boasts 35,000 people on it. And today, I mean, Kate has just really—I've known you from kind of right when you and your husband started it, and as you guys started expanding and just watching you explode and then going to franchising and then doing this Nose of Tralee competition. And today I really want our listeners to take from you first a little bit about who you are and how you got to where you're at, but also the main lesson today I want is to be about consistency, because everyone is going to be in shock and awe of what you've been able to do. But I really want to drive home the main lesson today about how you have been consistent for years, Kate. As long as I've known you, you may have had your ups and downs personally or professionally or whatever, but you have maintained consistency in your determination to succeed. So Kate, why don't you bring us back a little bit? Tell us about how you started your company and how you got to where you are today.
Kate:We started Pet Sitters Ireland back in 2010. It was actually a friend of mine in the UK who was doing cat sitting for a few of her local neighbors, and there was nothing like that here in Ireland. She was actually in the UK, and it got me thinking. I never liked putting our pets in kennels, and this just seemed like the perfect opportunity. Obviously, it's huge in America, but it never really was here. So we had to look into it. We did a few surveys just to see if there really was a market for it in Ireland, and there definitely was. So we started kind of local, and because we were getting so many hits to the website, even with the worst website in the world—it was terrible—we were getting so many inquiries from all over Ireland that we just immediately decided to hire and cover all of Ireland. And that was really how we just jumped into it, not knowing really anything about pet sitting or dog walking at all.
I instantly fell in love with social media. If you know me, you'll know that I love social media, blogging, content marketing, whatever you want to call it. And that's really what's been the catalyst for the growth of our business. And like Bella said, I am very,
