Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.
Show Highlights:
What is the difference between an HTTP & HTTPS backup? [3:30]
Why do business owners need a virtual webmaster to help keep their sites up to date? [6:25]
How do plugins, speed/performance, and SEO all affect each other? [11:45]
Is it true that Google won't show my website if my mobile website isn't up to date? [13:00]
Are branded emails a thing of the past or an up-and-coming trend? [16:00]
What are the biggest mistakes pet sitters make on their websites and social media? [18:00]
Quotables:
"The more plugins you have, the longer it will take for your website to load - which causes more people to BOUNCE off your website. The more plugins you have, the longer it will take for your website to load - which causes more people to BOUNCE off your website. The more plugins you have, the longer it will take for your website to load - which causes more people to BOUNCE off your website.
"SEO is NOT a one and done thing. You have to keep at it to make sure your website stays at the top of Google."
"Mobile is now more important than the desktop version of your website!
Downloadable Offer:
Erika is offering websites to pet sitters for 93% off what it would normally cost. This $5,000 website is only $350 and will include all your own copy and logo. It is a crazy deal that has never been done in the industry.
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Transcript:
Bella:This is episode 79 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasta from Jump Consulting, and today I'm here with Erica Godwin. Erica, how are you?
Erica:Good, how are you?
Bella:Good. I am so excited to have you on because you are a wealth of knowledge, and I want to back it up and explain to everyone how I actually found you. It was probably about a year ago. You were killing it on Instagram, and then I got into your group, and just the amount of awesome information that you put out there so nonchalantly and casually is so attractive to me. I love how you are an educating marketer. And I want you to tell the audience a little bit about you. I know you're up in Canada, so yay, all you Canadians. But you also went to college here in New York, and now you have this big business that you are a partner in. So why don't you explain to everyone who you are and how we got here today?
Erica:Sure. So I guess backtrack a couple of years. I grew up in Ottawa. I had a hockey and golf scholarship, so that took me down to upstate New York at Elmira College. After that, I came back to Canada after I graduated, and there weren't really any options, so I was really struggling to find a job. I stumbled across a real estate entrepreneur in Ottawa, and he was opening a business incubator. So that's kind of how I got started in business and startups and everything. Unfortunately, that company went under due to lack of funding, and then that's when I met another entrepreneur who is my partner in our software. So basically three years ago, I met them, and one of them is a software entrepreneur and the other one is a kennel owner. So basically, the three of us together, with my marketing background, we ended up founding ProPet Software. While starting ProPet Software, that's when I found out that there were a lot of pet businesses that were lacking in the marketing ...
