I recently went to Social Media Marketing World 2019 in San Diego and I wanted to share a little of what I kept hearing the entire time - the importance of using video on Social Media.
It was pretty exciting because it basically validated everything I know and teach . . . but I thought I would use a mashup of what many influential people in the Social Media space were saying and bring it straight to you. Because, hey, that is what I am here for, right?
Biggest Takeaway You Don’t Want To Miss:
70% of your content should be video, those videos should be emotional, relatable (aka NOT perfect), less than 30 seconds, designed for sound off, square, and mobile-ready. Less is more! You do not need to post every day, you just have to post quality content and spread it around.
Show Highlights
What did social media look like in the past? [1:30]
How is social media changing? [2:20]
What did Mari Smith say during her SMMW Keynote? [3:10]
What are you saying with your social media? [5:30]
What can you do if you don't have enough time to create content? [6:10]
How is Facebook changing? [8:30]
Apply for Better Marketing With Bella now: www.jumpconsulting.net/waitlist
Links:
Less is More Blog Post: jumpconsulting.net/using-video-social-media/
Jump & Scale Webinar: jumpconsulting.net/scale
Better Marketing With Bella: jumpconsulting.net/waitlist
Mari Smith: facebook.com/marismith/
Andrew and Pete: facebook.com/andrewandpete/
Jump Consulting Facebook Group: facebook.com/groups/jumpersnetwork/
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Transcript:
This is episode 145 of Bella in Your Business. Before we get started with today's episode, I want to know — are you burnt out trying to hire employees? Or maybe you want to hire employees, but you're just terrified of that boogeyman that does not exist in the closet. Well, this episode is sponsored by my free three-part webinar series, Jump and Scale Your Business, and I would love to see you there. It's a must-attend if you want staff, you want to grow, you feel like you're held hostage, or you have high turnover. Signing up is as easy as going to jumpconsulting.net/scale — that’s jumpconsulting.net/scale.
Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready — Bella's got your chute. Let's jump.
Hey everyone, Bella Vasta here, the coach with Jump Consulting. I help take pet sitting and dog walking businesses and help them scale. I want to tell you today, if you've been stressing out about social media or how to actually get a handle on it or how to stay on top of all the things, I just came back from Social Media Marketing World — an incredible conference put on by Social Media Examiner — and I've got a couple of things to tell you. I want to let you know 2019 is very, very different. So before I dive deep into explaining what you should be doing on social media, I think it's important to reflect a little bit about the past, what I used to do, and how my strategy has changed a lot.
If you scroll through the Jump Consulting page, you're going to see a lot more video. In fact, my friend Mari Smith recommends that your Facebook pages have at least 70% video. Do you have that? Tell me below and let me know. Back in 2016 and 2017, we could post blogs on our website and then post the link on Facebook. We could get like 500 to 1,000 views on our website and we could see everything immediately go up. It's not like that anymore. In fact, if you're posting any links on your Facebook page, you're doing yourself a disservice.
Even Instagram right now — it’s like the gold rush. Instagram is exploding,
