I wanted to talk about something pretty controversial today. Our listeners are at a myriad of levels in the pet industry from buying multiple businesses all the way to people who are on Rover or Wag and wanting to start their own professional company. I want you to take this message to heart, no longer are we mom and pop companies plugging away. There is something very unique that is changing in this business. Specifically, I'm going to be talking about why Rover (or any other app or hobby sitter) is beating the professional pet sitter.
Biggest Takeaway You Don’t Want To Miss
The reason why Rover or Wag might get more sign-ups than a professional pet sitter is because they're beating us at the automation game. Pet parents don't even get to experience how great our services are because our entire intake ignores the user experience. The experience your customer has with your business before even meeting you is paramount. Speak exactly to your avatar on your website, if I can copy and paste your website onto someone else’s site, you are doing it wrong.
Show Highlights
Why do Rover sitters get more sign-ups? [2:55]
How can we avoid people from moving on to other sitters? [8:15]
What is the most important part of the sales process? [9:00]
How can the professional sitter win against Rover? [12:15]
Links
Rover Blog: jumpconsulting.net/rover-beating-professional-pet-sitter/
Jump Consulting Mastermind: joinjumpconsulting.com/mastermind/
Free Facebook Group: facebook.com/jumpersnetwork
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Transcript:
Welcome to Bella in Your Business. This is episode 161 of the show where Bella discusses anything and everything about your pet sitting business to help you land on target. So get ready—Bella’s got your chute. Let’s jump!
Welcome to another episode of Bella in Your Business. My name is Bella Vasta from Jump Consulting. I am your pet sitting business coach, and I wanted to talk about something pretty controversial today. Now, I know our listeners are at a myriad of different positions in their business. Some have acquired and bought multiple businesses and are making over a million dollars—some of my clients are at 1.2 or 1.4 million. Then we have everyone in between, all the way down to people who have been on Rover and Wag and want to start their own professional company to get off that app.
I say all of this because this is a universal concept that applies no matter where you are in your journey. Whether you’re listening to this in 2019, 2020, or even later, I want you to take this to heart. We are no longer just mom-and-pop companies plugging away. Business is changing. Some people understand that; others don’t. Specifically today, I’m going to talk about why Rover is beating the professional pet sitter.
When I say Rover, I also mean Wag—or anyone else that’s kind of a fly-by-night setup, hobby sitters doing it on the side, not a true professional business where the person is putting a roof over their head, food on the table, paying their mortgage, and scaling their business every day. I don’t mean that as an insult. If you’re a hobby sitter looking to go pro, more power to you. I’m not bashing anyone. I just want to be clear before we dive in.
Every day, I see professional pet sitters complaining online about Rover stealing clients. “Look at this Rover sitter who messed up,” or “This Wag sitter lost a dog,” or “This pet died under their care.” It spreads like wildfire. Then you see professional sitters arguing with Rover sitters, claiming that professional sitters are better caretakers. But honestly, that’s not true. The majority of Rover and Wag sitters got into it because they love pets. Sure,
