A lot of growing up has revolved around knowing your worth and the value of yourself. But, what about knowing the worth of your business? Or how the way you perceive your worth and value affects the way your potential clients see your business?
Many times, we don't recognize how smart we are and therefore, we are not charging what we are worth.
Knowing your worth and the value of your services directly impacts how potential clients see your business in a HUGE way. How do you begin to understand the worth of yourself and your business?
This week, I had the opportunity to speak with Angus Nelson, the Director of Development for Golden Spiral Marketing, as well as, the host of the "Up In Your Business" podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coke, & Adobe. Angus dove deep into what makes up your worth as a business and how you can continue to grow and expand that worth.
Biggest Takeaway You Don't Want to Miss
It's so easy to not charge what you're worth and that's simply because sometimes it hard to identify the complexities we feel within ourselves. If we have negative thoughts regarding the business or our own capabilities in succeeding and growing the business, it is so easy for the potential clients to see that. At that point, we are giving them the arsenal they need to reject us.
To know your worth, it's best broken down as an acronym.
W- Who is your ideal client?
O- What Opportunities are you presenting?
R- What is your Relationship with clients?
T- How are you Thinking in regards to the business?
H- Where is your Heart?
Show Highlights
What is a statement of worth all about? [2:20]
Real world example of the effects of how you value your business [5:30]
Brand phrasing and the relationship it develops with a client [9:35]
What happens if we don't reject clients that don't see our worth? [11:27]
How to provide amazing customer service [14:40]
The importance of consistency in your business [17:57]
How your uniqueness sets you apart [20:19]
Your Thinking [24:10]
How to achieve self development as an entrepreneur [27:50]
Links
Angus's Freebie
Jump Consulting Mastermind
Snap Chat glasses
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Transcript:
This is episode 170 of Bella in Your Business. Hi there, I'm Bella Vasta from Jump Consulting. You might know me from CBS, NBC, Fox, Huffington Post, Entrepreneur, or maybe you've seen me speak on stage or read my book, The Four Dogs That Every Business Owner Needs. In any case, get ready because you're about to get your hashtag Bella Butt Kickin' in this next episode of Bella in Your Business.
So what do you say? Let's get ready and jump. Welcome to Bella in Your Business. My name is Bella Vasta, and today I've got Angus Nelson for you. Angus is the Director of Development for Golden Spiral Marketing, helping business-to-business tech companies own their market. He's also the host of Up in Your Business—I love that name because it’s close to mine—and has spoken for brands like Walmart, Whole Foods, BMW, Coke, and Adobe. Angus is kind of the real deal. On a personal note, I met Angus a little over a year ago at Social Media Week Lima, Ohio, and was blown away by his presentation. He takes you to church. He had the entire room hooting and hollering—it was an experience. I love when speakers leave the room with a heart change, and he was so knowledgeable. I also got to meet his daughter at Social Media Marketing World, and he’s just someone you want to start following because he’s got lots of awesome truth. Without further ado, Angus, welcome to the show.
Angus explained that the premise of worth is understanding that our entire world is based on ...
