“Worry less about the impressions your brand will get, worry more about the impression it will leave.” -Aaron Pierson
On this episode of Bella In Your Business, Bella and Aaron Pierson, International Branding Consultant, sit down to discuss how he went from an order taker to a problem solver. Bella & Aaron discuss important topics such as:
How often business owners should be asking questions versus talking to clients.
Why pet sitting and dog walking business owners need to disrupt in their local communities and online, and HOW they can accomplish this.
When pet sitting and dog walking business owners need to modify their pricing model
Pains, gains, and solutions!
Aaron Pierson is also a Best Selling Author and Digital Strategy Director/Founder at Vitals Agency. Learn more about him at his website, www.vitals.agency, where he offers free resources as well as his podcast and his book.
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Transcript:
Bella:This is episode 75 of Bella in Your Business. Welcome to Bella in Your Business, where Bella will discuss anything and everything about your pet sitting business to help you land on target. So get ready, Bella's got your chute. Let's jump. Welcome to Bella in Your Business. My name is Bella Vasto, your host today. And today I've got something pretty interesting for you. My guest today is talking about disruption in the marketplace. I met him and holy cow, like there are certain times in life where you meet people and they say, “Oh, I do marketing,” and you go check out their website and it's like, “Yeah, you do marketing, whatever.” You look like every other marketer. But Aaron says he does this thing called disruption, and I really wanted him on today because I really feel like pet sitters could be disruptive if they just were inspired. So I hope over the next 20, 25 minutes we get to inspire you to be disruptive in your own thing. So without further ado, Aaron, what is up my friend?
Aaron:What is up, Bella? Thank you so much for having me on.
Bella:Absolutely. You guys, I want you to know that Aaron isn't just like some rinky-dink business owner. He is a best-selling author, a digital strategy director and founder at Vitals Agency, an international branding consultant. I know you were just in Australia playing with Legos, which we're totally going to get into later. And you're just an all-around awesome dude. Like, I mean, you're also a Lego champion when you were younger, I heard.
Aaron:Yo-yo.
Bella:Yo-yo?
Aaron:Yes, I was 8th or 11th in the world at playing with a yo-yo when I was 15 years old.
Bella:That is incredible. So talk to me about more recently, you know, how you started Vitals Agency, which the website itself is disruptive. It's vitals.agency. People are like, “You mean .com?” or I bet you get that all the time, right?
Aaron:Sometimes, yeah. I mean, those extensions now—like .agency, .club, .io—are becoming part of what the brand identity is. So we just rolled with that. We wanted something short and simple to remember, so yeah, we landed on that.
Bella:I love it. So on your website, there's a quote from you. It says, “Worry less about the impressions your brand will get and worry more about the impression it will leave.” How did this passion for leaving impressions and being disruptive kind of come about with you?
Aaron:Yeah, that's a good question. I think what ended up happening was that this isn’t my first agency. This is technically my third. I’ve built and sold another, I had a consultancy, and then how I started Vitals Agency, which is one of your questions, was I realized very quickly what my strengths were as an entrepreneur and what my weaknesses were. To be really successful, it’s not so much diverting and subbing out, but really managing your weaknesses and finding other people who can lift you up in areas where it’s difficult to thrive.
I knew my weaknesses after my first go-around at the agency I had built.
