A/B testing is a really hot topic in entrepreneurship. Fortunately, I think people have started to come to their senses with it. It's not that it doesn't work if you really know what you're doing, but it can really lead you astray when you are early on in a project.
I've heard Ramit Sethi mention recently that he wasn't really A/B testing until he was at about $1 million revenue. I recently heard Noah Kagan say "almost nobody should be A/B testing."
In this article, I share my experiment with A/A testing, and some of the misleading "results" I discovered.
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