On today’s episode, Karim Kanji speaks with author and entrepreneur Hessie Jones.
You can follow Hessie Jones on Twitter at @hessiejones
You can follow me on Twitter at @karimkanji
Among other things we talk about:
-nude paintings
-business school where Hessie majored in Business
-One of her first jobs was with the Girls Guides of Canada
-Her role in launching the first Air Miles Direct Mail program and Esso Extra loyalty program
-How she started playing the cello to bond with daughter
-Hessie was employee #20 (ish) with Yahoo! Canada
-Launched Yahoo! Answers in Canada
-What her former Yahoo boss said when Facebook came into Canada!
-What was right (and wrong) with Jugnoo
-Her new startup: ArCompany
-her co-author Daniel Newman and Hessie write a new marketing book called Evolve! Marketing (as we know it) is Doomed!
-The value of mentorship
