In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market.
She breaks down how to identify what your audience needs most, how to build offers around those needs, and why becoming obsessed with solving client problems better than anyone else is the key to category leadership.
This episode walks you through how to:
Increase daily sales through trust-building offers, accelerator offers, and upsell systems that work in unison (without extra ad spend or massive launches)
Avoid the trap of customer churn and instead increase lifetime value
Quickly test new offers without over-investing in time, money, or resources
Whether you’re just starting out or scaling to 8-figures, this episode will show you how to turn unmet needs into revenue opportunities and growth momentum.
1:30 – Identifying the gap in your market
5:15 – Creating trust-building, accelerator offers, and upsell machines
7:40 – Lifetime customer value and the danger of high churn
9:55 – How to uncover unmet needs: conversations, questions, and market listening
11:45 – The importance of fast, imperfect testing for new offers
14:20 – Real examples of accelerator and trust-building offers working now
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