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Do you feel the pull, the itch, the compulsion to add more, buy more, and create specials and new things for your customers all the time? You are not alone. The industry is filled with cafe that are stuck in a never ending cycle of making, buying, and adding new things so they do not fall out of favor or relevance as though any and every customer or barista is only a hairs breadth away form leaving and like the Keanu Reeves movie Speed, if you slow down, the whole business will explode.

Today on Shift Break we will be discussing this mindset trap that snares many owners and operators and what you can do to truly gain relevancy and loyalty in your customer base. The key we will talk about lies in you ability to focus on the right things and stay the course

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