Ever wonder what compels someone to stop the scroll, hit click, and buy?
Or why someone might tell one service provider "I can't afford it" only to whip out their credit card for something similar a week later?
Maybe you're curious about your own motivates to invest - why exactly did you just buy another course teaching you something you already know?!
Turns out, us humans can be funny, and as much as we like to think this isn't the case, we aren't always driven by logic or rational choice. And, understanding what drives buying decisions is essential for anyone who's on the buying or selling side of business.
That's why, in this week's episode, we're unpacking ONE Question to Connect & Sell on a Deeper Level.
We're delving into the world of human buying psychology and getting real about what drives purchasing and investment choices, and how to apply this knowledge in your marketing and sales process to set yourself apart in a saturated market and become the go-to your people can't wait to pay.
Episode Links:
FREE access to 6-week sales course, Sell Out Without Feeling Like a Sellout until June 30, 2023. Enroll for free here.
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Learn more about Kim: kimargetsinger.com
