Content is one of the most powerful forms of organic marketing.
It's what's built my business from the ground up, helped grow my audience, opened up opportunities to collaborate, and supported getting and staying fully booked and bringing in recurring multi-five-figure cash months with a great profit margin.
And, what I know to be true after sharing original content every day for 7 ½ years and supporting clients bts 1:1 with their content strategy and the context of their copy and words that sell is that there's nuance between content and the kind of content that stands out online, connects to the heart of your people, and helps them understand why you're the best option for them.
That's why, in this episode, we're unpacking ONE Question for Content that Connects & Sells.
In Episode 155 we jam on:
why simply posting content is something to be proud of, but can also sometimes miss the mark, and a simple shift you can make today for content that compels your audience to lean in, pay attention, and want to hire you.
how to go past the standard ideal client avatar exercises to tap into the psychology that matters and drives your marketing.
the #1 truth about potent, powerful marketing, and the simple way to show up and leverage your words that sell to attract more of your right-fit clients.
a common question I'll ask my clients when strategizing content and positioning, and how to use your answer to this ONE Question to inform exactly what you focus on and speak to in your content to connect on a deeper level with your people.
Episode Links:
Live replay: Barbie's $162 million dollar opening weekend and masterclass in marketing that creates buzz
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Learn more about Kim: kimargetsinger.com
