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I told my stepson the other day that I've never regretted a decision I've made.

But I have regretted decisions I didn't make because I hesitated, overanalyzed, ignored what I knew was true, or let someone else tell me what was right for me.

As I'm sitting with a strategic decision about starting a new platform (spoiler alert: Substack), I've been reminded of that truth.

Because while I do think it's important as entrepreneurs for us to consider what's working, data, what's trending, and what's most strategic, the longer I'm in business, the more I've realized that the best decisions I've made weren't always the most logical, but they were the most aligned.

That's why, in Episode 205, I'm unpacking ONE Question to decide your next move in business.

This is the same question I use to filter nearly every major decision in my business (and life), especially when there are multiple "good" or "right" options on the table.

It's also the same question that's helped me discern which opportunities aren't for me (even shiny, profitable ones), and where I need to say no (and leave money on the table) so I have the capacity to say yes elsewhere.

In this episode, you'll hear:

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