If marketing feels heavy, awkward, or like something you're just "bad at"… this episode is for you.
In this week's show, I'm unpacking the biggest marketing myths I see keeping wellness business owners stuck, second-guessing themselves, and playing small.
Not in a fluffy, motivational way, but in a very real, lived-experience way that comes straight from years of building my own businesses and mentoring hundreds of others.
Because the truth is, most of the time it's not your strategy that's broken.
It's the beliefs you're carrying about what marketing is, what it's supposed to look like, and who it's for.
In this episode, we talk about:
Why "build it and they will come" is one of the biggest time-wasters in business
The real difference between marketing and selling (and why confusing the two makes everything harder)
Why social media is not the only way to market your work
Why niching by values beats demographics every time
The myth of "ethical marketing" that quietly keeps wellness professionals invisible
Why consistency matters more than perfection
And why you're not bad at marketing, you've just been measuring it the wrong way
I also share how I grew my business without fancy websites, polished branding, or perfect content, and why letting people see you will always outperform trying to get marketing "right".
If you've been telling yourself:
"I'm just not cut out for marketing"
"I hate selling"
"I don't want to be annoying"
"I'll show up once it's perfect"
This episode will gently, firmly, and honestly challenge that.
🎧 Listen now and then come and tell me which myth hit closest to home.
📩 DM me over on Instagram @kirstykianifard and let's carry the conversation on there.
