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Join your hosts Jeff Walker and Chris Saunders in welcoming Emma Johnston and Eleanor Mann to the show this week! Emma and Eleanor are the founders of The Reconnected, a revolutionary resource for the modern parent. Their courses and online community provide parents with the emotional and practical tools necessary to connect with and responsibly raise their children. They’ve been incredibly successful not just in launching their business but in converting their existing audience away from Instagram and onto their own independent app. They’ve also cultivated an intensely supportive following by setting the tone early on, and have never once had to moderate their community. In today’s episode, we dig into how they were able to establish that intimacy, and how their coaches have been successful in maintaining it. We also dive into the nitty-gritty of offering captivating free resources, transferring a devoted following across platforms through unique perks, the vital connective magic of the live event, and how introverted entrepreneurs can utilize technology to speak to thousands of people. Emma and Eleanor have cultivated one of the most genuine, supportive communities out there, and it’s no happy accident.
We discuss:
Why Emma and Eleanor offer transformation to everyone, not just paid subscribers (and how it leads to conversions down the road)
Why they believe the best way to foster intimate, personal connections is through live events
Why they choose to host their community in a private app (and how they migrated their community from Instagram little by little)
How setting the tone with your followers right at the beginning is crucial (and why it makes all the difference down the road)
Key Takeaways:
Be Authentic: Emma and Eleanor don’t try to be perfect on their live streams, and their following loves it. They’re not pretending to be anybody they’re not.
Set the Tone: If you create a positive, supporting environment at the outset, your community will follow the lead (and you’ll never have to worry about removing bad apples from the bunch).
Look at the Camera Like It’s Someone You Love: Teaching thousands of people can feel incredibly daunting. The key is to focus on one special person at a time.
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