I learned so much about working with celebrities from Jackie Fast at Sandbox Studios :
* Celebrities are not doing this for impact. It is for the money
* George Clooney's $1B payday from Casamigos caught everyone's attention
* It's not only about choosing the right celebrity, it's also about having the right team around them
* Celebrities are so eager to work with startups, they are resorting to DMs
* Celebrities and startup collaboration is going to explode