Our guest today is a tech-expert and she now helps other entrepreneurs DIY the technical aspect of their business so they can seamlessly navigate the logistics.
Episode Introduction:
Shannon tells us about her journey of working under someone else to turning her life around with one unexpected web-designing gig. She walks us through her entrepreneurial journey.
Episode Summary:
Shannon shares with us how her fear of being dependent on another organization's well-being for her paychecks is what gave her the push to start her own business and work independently. She also shares how it took three years in her side-hustle before she was ready to be self-employed. In this episode, Shannon's sharing her journey with our audience so they can turn their side-hustle into a full time job and be self-employed.
Main Takeaways:
- Stepping out of your day job and into entrepreneurship doesn't happen overnight. There's planning, evaluation and thought that goes into making this decision.
- For a lot of entrepreneurs, setting boundaries with clients is a challenge. The solution is to step out of your employee mindset and into your CEO mindset.
- Most entrepreneurs are afraid to invest in getting support for their business but it is a foundational part of your journey, so even if you feel like you won't be able to make back your investment - take the leap of faith.
- Money is not the only measure of your success. The energy, emotions, time and efforts you invest are accounted for as well.
- At the end of the day, a business coach can only guide you with what to do but it's you who has to do the work.
- It is good to get fulfillment from your work but it is important to make time for things beyond it.
- As entrepreneurs, we need to be platform independent. While there's nothing wrong with investing in paid advertisements, your business' success shouldn't be dependent on them.
- An entrepreneur should strive to be proactive instead of reactive
- Shannon's top business tips:
- Put yourself out there before you think you're ready. There's no such thing as perfection.
- Showing up is not just about establishing yourself as the expert, it's simply about telling people how you can help them.
- Don't go through your journey alone. Seek support when it's needed.
Resources:
Fun Facts About Shannon Mattern:
- Shannon is a coffee person.
- Her favourite book is The Middle Finger Project by Ash Ambirge.
- Her favourite business tools are Wordpress, Airtable, Convertkit and Deadline Funnel.
Find Shannon Mattern:
Website: https://shannonmattern.com/
Instagram: https://www.instagram.com/shannonlmattern/
Podcast: https://podcasts.apple.com/us/podcast/pep-talks-for-side-hustlers/id1367475819?mt=2
Get the visual experience, watch the videocast for the episode here: https://youtu.be/N55NNJZ00QU
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