Robin interviews Kirk Roberts from CJGeo, a family-owned business specializing in unique infrastructure solutions. Kirk shares the fascinating origin story of CJGeo, from his father Preston’s entrepreneurial journey in 2002 to how the company evolved from small residential jobs to tackling large-scale industrial projects across the Eastern U.S.
Kirk describes the pivotal moments that shaped their growth, including lessons from the 2008 recession that forced the company to diversify and adapt, and how Sandler training helped them transition to higher-value projects. The conversation delves into the challenges and rewards of running a family business, as Kirk works alongside his two brothers, each bringing complementary skills to the table. He reflects on navigating generational perspectives, balancing legacy with innovation, and the importance of shared values and culture in the company’s hiring process. Kirk also opens up about the pressures of entrepreneurship, the importance of strategic discipline, and the impact of values-based leadership on building strong client relationships.
Robin and Kirk wrap up with insights for aspiring entrepreneurs, emphasizing the need for resilience, adaptability, and a clear sense of purpose. Kirk’s story is a testament to how family businesses can thrive by embracing change while staying grounded in core values. Listen in for practical takeaways on managing business growth, fostering a collaborative culture, and finding work-life balance in a demanding field.
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Contact Robin Green at robin.green@sandler.com.