We’re joined by Reuven Gorsht, the CEO of Deeded, in this episode. Deeded is a technology platform that brings ease to clients looking for a qualified real estate lawyer. Reuven emphasizes not waiting until you’re busy to implement tech that improves your systems, marketing, and customer journey. If you start now, you can be primed and ready when you’re even busier.
It’s easy to get caught up in the doom and gloom, especially in today’s difficult mortgage landscape. Reuven has an optimistic take and reminds us that humans are always going to need shelter, and that’s what the mortgage industry provides. By optimizing your customer journey, you can continue to thrive in the mortgage space.
On this episode of Lead to Close:
● Ruben’s take on what it really means to be busy in your business.
● How to identify opportunities regarding where you spend your time.
● Whether Reuven thinks the market is on the rise or not and why.
● When the best time to build your business is as a broker.
● Why now is the best time to optimize your marketing strategy.
● Why you need a unique value proposition.
● Traditional models of buying and how they fall short on experience.
● What we can learn from Tesla’s customer journey experience.
● How reducing friction improves every transaction.
● How the law of disintermediation is at play in the market.
● How you can improve efficiency using the latest technology.
● What Reuven experienced that inspired the creation of Deeded.
● What your clients actually remember when working with you.
● Why investing in tech is important for brokers and how it can pay off.
