What's in a name? Well, a lot when it comes to Cannabis. And that's because, in this developing industry, a name can have immense influence on how a product, or a strain, is perceived as well as how it is conceived. Even the name Cannabis itself invokes a negative connotation to many because of the stigmatization propagandized by the government nearly 100 years ago. Hang out with us for a minute and see how old habits can be broken to make way for the adoption of a new understanding of this plant's wonderful qualities simply by the way we address it.
