When you close your books and stop accepting new clients, you go into hibernation mode. You become so busy with your current clientele that you barely have time to use the restroom, let alone anything else.
One of the worst things that you can do for your business is not only close your books but to follow it up by broadcasting the news to the world via your social media channels. When you do this, potential clients gradually begin to drop off your radar like flies. Then, January comes along, or a recession hits, and all of a sudden, your so-called ‘loyal clientele’ aren’t so loyal.
When you start telling everyone that you’ve closed your books, it becomes so much harder to re-build your clientele when something unpredictable happens and you end up losing a bunch of clients. If you ask me, closing your books will close your doors faster than anything else and in this episode of Lessons of a Lashpreneur, you’ll find out why!
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