Rich tells a sad tale about the time he was super excited to be featured in a major national business magazine… only to be horrified when he saw what they actually wrote about him. What was supposed to be kind of a big deal turned out to be a big embarrassment. He's going to take that story and extract a few lessons from it and teach you how to deal with media opportunities… and give you some really good ideas for cultivating the kind of image and identity you want for your company in a purposeful and intentional way.
