Okay so you know Rich talks about SEO a lot–and for good reason! It's a great way for your company to get anywhere from dozens to HUNDREDS of leads a month from people who are currently actively searching for what you sell. So recently Rich heard that Ted talks are 18 minutes long… and the idea of a Ted Talk, of course, is to get your most powerful message out there in as powerful a way as possible… but in a compact amount of time–18 minutes. Turns out, he only needs 16, but with this intro, it's 18. Here you go with the condensed and awesome version of how SEO really works.
