What do Calloway Big Bertha Drivers and Victoria's Secret Bras have in common with a local painting company? Well…. Nothing, potentially… unless that local painter takes a little bit of time, thought, and effort to take some of the mundane things that he does as a matter of standard operating procedures and figures out a way to make them truly extraordinary… so they stand out from the crowd. I mean, any golf company could have made the head of their driver massively huge and stuck a name on it like "Big Bertha," right? And any underwear company could have made their collection a little fancier, then stuck it on gorgeous models and mailed 100 catalogs a week to every home in America all throughout the 90's… right? So what could the painter do? What could YOU do?... you know, to stand out from the crowd? Rich is about to tell you, and it all starts with… of all things… a chicken fajita from a taco stand in a soccer shop.
