Ever been to an In N Out Burger restaurant before? If you're from California, chances are basically 100% that you have… and chances are also close to 100% that you LOVE you some In N Out. But if you're not from California… you may not have even heard of In N Out… and even if you have, you may not have actually tried it before. So here's the question: How good is In N Out's food? Well, if you ask Rich, he'll tell you that despite what all his California friends say, it actually kind of sucks. How is it that his opinion--and it turns out, a lot of Texans' opinions could be so different? Well… as you will hear today, it has a lot to do with selling to friends versus strangers.
