Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. That's over 2500 episodes of fantastic treasures and marketing gold to curate from! As faithful listeners know, if you want to grow to a $10 million company, you had better be branding… and specifically farming. Farming is when you spread the seeds today with your marketing in order to reap business tomorrow… or next month… or even next year. The best places to farm? Television and radio. For many, getting into media advertising is a big step, and a little scary. Rich explains that you should be terrified. Not because producing radio and television ads is difficult per se, but because negotiating buys with media sales reps is an absolute nightmare. If you don't know what you are doing, you'll be played like a sucker. Luckily, Rich and Level 10 Contractor is by your side to make sure no one takes advantage of you
