Where does a podcast truly fit within your content marketing strategy—and how can you stop treating it like a side hobby and harness its full potential?
In this episode of Life After Corporate, host Deb Boulanger welcomes podcast producer extraordinaire Rachel Kopczyk, founder of Lady on TV Productions, to uncover the real strategies behind using a podcast as your marketing engine. From broadcast news to digital content, Rachel shares her expert insights on storytelling, branding, and audience connection—dispelling myths about podcasting leading directly to clients and revealing practical ways to generate social media, email, and video content from each episode. If you've ever wondered why some podcasts thrive while others fizzle, or how to turn your passion into visibility, credibility, and community, this episode is your must-listen.
Stop hoping for viral magic; start building a movement with intention and impact.
Connect with Deb Boulanger
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Connect with Rachel Kopczyk
Website: www.LadyonTV.com
Facebook: https://www.facebook.com/LadyOnTV/
Instagram: https://www.instagram.com/ladyontv
YouTube: https://www.youtube.com/channel/UCJRiwKhKwoubvpFqP3VvWuQ
LInkedIn: https://www.linkedin.com/in/ladyontv/
More Episodes To Enjoy!
Go to: LifeAfterCorporate.com/podcast
243. Why Entrepreneurs Struggle to Trust Themselves with Alex Pursglove
242. Why Traditional Business Coaching Fails High-Achieving Corporate Leaders
241. The Future of Coaching Is Human
Tweetable Quotes from Rachel Kopczyk:
"You can then take the transcript of this episode, run it through an AI program, and write an email blast that has 5 tips to start a podcast."
"If you feel that burning desire, that fire in your belly that you really have something you need to share in the world, then do it."
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