Welcome back to another episode of Life After Corporate! In today’s episode, we're talking about great copy. How much do you have to communicate with your audiences? What is it that makes copy engaging? What is the most effective way to have that conversation with your ideal clients, and what makes for a really great copy?
Today we are speaking with the founder of Copy Crimes, Julie Cabezas.
[00:01 - 06:05] Opening Segment
- I welcome our guest: Julie Cabezas
- The Story of Julie’s Life After Corporate
- The Big Ideas Person
- From engineering to marketing: Julie’s journey to copywriting
- How Copy Crimes started
[06:06 - 29:01] Secrets of Great Copywriting
- Content is king, content is exploded on the marketing scene.
- Why copywriting is simply selling on paper
- Make sure your copywriter knows how to sell
- What do people desire?
- Three Major Parts of the Brain
- The Biggest Step People Miss
- Make that connection.
- Build trust, show your vulnerability
- Playful, connected way of discovery
- How to convey inside stories through casual conversation and storytelling in social media
- Julie talks about where trust is built from
- Copywriting is not always selling something
- A Brand Promise
- Home Online
- Engaging in a two-way conversation with your audience
- Can you overeducate your audience?
- The mechanism of change is not really knowledge
- No substitute for hiring an expert
- Knowledge versus Transformational Experience
- Julie talks about her business
- A business that sells time
- The Biggest Shift
- Employees get paid for their time entrepreneurs get paid for the value they bring to the marketplace
- The sales process is about the changing of paradigms
- Bringing value beyond “Julie, write my blog.”
- Julie’s Clients are Unconscious Competent
- Teasing apart your genius and how a client transforms through engagement
- Learn How to Sell Your Offers
[29:02 - 31:00] Closing Segment
- Connect with Julie through the links below
- Implementation alarm challenge
- Follow us on social media and leave a review
- Final words
Tweetable Quotes:
“Copywriting is simply selling on paper.” – Julie Cabezas
“Trust is built from consistency and credibility.” – Julie Cabezas
“The foundation of all great copy is a brand promise.” – Julie Cabezas
Connect with Julie through https://copycrimes.com/
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