Description

Welcome back to another episode of Life After Corporate! In today’s episode, my guest and I share what has changed recently on LinkedIn and how you can use some of these new tools to engage with your audience with compelling content. Today we are speaking with social sales, social media, and LinkedIn trainer, consultant, and speaker, Beth Granger. 

[00:01 - 04:11] Opening Segment

• I welcome our guest: Beth Granger
• What’s new with LinkedIn?
• • The trick is “Don’t tell.”

[04:12 - 11:02] But First, Get that Compelling Content Out

• Who’s viewing your LinkedIn profile?
• How to efficiently manage your connections and create a better network
• The Year of Relationship Marketing
• Turn your LinkedIn Creator Mode On
• Write your first LinkedIn Newsletter
• • 100% Delivery Rate Guaranteed
  • Balancing email marketing and using a newsletter

[11:03 - 29:48] New LinkedIn Engagement Strategies

• Leverage Your Connections with LinkedIn Subscribers through Newsletters
• Connecting with people requires discipline, focus, and time
• Engage with the content of others
• Why traditional content marketing is not working anymore, here’s the new approach
• Influencers and LinkedIn Audio Events
• You can take part in conversations without hosting
• Create your stellar social media content
• The biggest return on effort on LinkedIn is sharing original content
• • Beth’s posting algorithm
• Beth takes us deeper into the concept of social selling

[29:49 - 31:47] Closing Segment 

• Connect with Beth through the links below 
• Follow us on social media and leave a review
• Final words

Tweetable Quotes:

“Your very first LinkedIn newsletter is the most important.” – Beth Granger

“The way you behave on LinkedIn is the way you'd behave if you're meeting someone in person.” – Beth Granger

“Any content that you create, whatever form it's in, there are ways to repurpose it, chop it up, do things with it beyond that initial, first instance.” – Beth Granger

Connect with Beth through beth@bethgranger.com and LinkedIn.  Or visit her website.   

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