Every expert in marketing and business development and product development will tell you that you need to niche down in your market in order to be able to scale up and grow a successful business. But will narrow niching help or hurt your business?
Check this episode out!
[00:01 - 04:03] Opening Segment
[04:04 - 12:35] Do You Really Need to Niche?
[12:36 - 15:49] Closing Segment
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Tweetable Quotes:
“There's a danger when you start thinking that you have a sales problem, a marketing problem, or a pricing issue because maybe it's your product offerings and your value proposition that simply aren't clear enough.” - Deb Boulanger
“If there's no foundation to your business, it doesn't matter how great a speaker you are.” - Deb Boulanger
“If you're confused about how to choose your niche and develop your offerings, the first place to start is by listening to what people in your market need.” - Deb Boulanger
