Listen

Description

In the world of chiropractic, it's commonplace to ADD extra 'stuff' into your practice.

Ketogenic aids, protein powders, weight loss, every single vitamin known to humanity, pillows, orthotics, books, workshops, essential oils, rehab tools and in some (many) cases... you'll find everything under the sun!

Should these extras be added?

Is it anti-chiropractic to do anything else other than a check-up and correction?

Are you tempting the chiropractic gods?

This has been a heated debate among chiropractors for decades.

Unfortunately, most of those in the debate have never paid attention to incorporating real world (vs. chiro-world) business principles to the conversation.

No question, success leaves clues.

What do the most successful companies in the world choose to do? What should you do?

On today's episode, that's exactly the burning question we tackle.

What we covered:

Click here for instant access to a recent training where we covered the importance of defining your core product.