Many forces are driving the disruption for our pharma and life science companies. Join Jeff Tomlinson, Principal at Axtria, as he describes the factors drive the evolution of the pharma commercial model. First, Jeff shares how COVID-19 has accelerated many forces that our industry was already facing. Later, Jeff explains how companies are focusing on customer insight and data interoperability analytics with artificial intelligence (AI), machine learning (ML), and value-based outcomes.
Tune in as Jeff speaks about why the commercial model must focus on customer engagement, strategy, role and responsibility development, identifying market archetypes to foster management of local health market ecosystems, size and structure, and capabilities to support a new commercial approach.
Visit our website for show notes and more: https://www.axtria.com/axtria-podcast/life-sciences-leadership-podcast/
