Delighted to share this chat with Maryam Mehrtash, an entertainment executive specializing in global marketing and brand partnerships.
Her journey embodies the American dream - from fleeing Iran as a refugee at age two to becoming a key player behind one of the most successful streaming platform launches in recent history.
Maryam helped traditional media companies pivot from linear to digital during the early days when digital was still treated as a "stepchild." She was part of the team at CBS Interactive that had the first-mover advantage in streaming with CBS All Access, then led the go-to-market strategy for the rebrand to Paramount Plus - all while pregnant and during one of the most pivotal moments in our industry's history.
She brings a unique perspective on everything from the economics of peak TV to what producers should know about brand integration in storytelling. She's also a part of the vibrant Iranian diaspora in Hollywood and is on the board of Waterwell, a non-profit co-founded by Award-winning actor Arian Moayed.
Having lived through the streaming wars from the inside, Maryam offers a front-row perspective that's invaluable for understanding where our industry has been and where it's headed.
Tune in as we explore her journey and new role leading marketing partnerships at Disney Marvel, the complex world of brand partnerships, her Substack "This Is Not a Memo", and learn how her family's legacy drives her to greatness.
Enjoy xx
CG
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MORE ON MARYAM
https://instagram.com/maryammehrtash
https://thisisnotamemo.substack.com/
