Description

This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your LinkedIn campaigns.

Key Discussion Points:

• What is Reputation Management?
  DJ explains how reputation management builds trust and credibility, key factors in driving conversions and long-term customer relationships.

• The Role of Social Proof in Ads
  Learn how to incorporate trust signals like reviews, ratings, years in business, and client milestones into your LinkedIn Ads to boost engagement and click-through rates.

• Best Practices for Trust Signals on Landing Pages
  Discover why consistent messaging, social proof, and trust signals on your landing pages are critical for converting LinkedIn Ad traffic.

• How to Build & Display Reviews
  DJ shares practical tips for collecting reviews, leveraging them in ads, and ensuring they show up prominently in organic and paid search results.

• Strategies for B2B Advertisers
  Gain insights into how reputation management affects B2B campaigns, including ways to use testimonials, awards, and case studies to establish trust.

• Pro Tips for Requesting Reviews
  Timing is everything! DJ reveals when and how to ask customers for reviews to maximize response rates and authenticity.

• Actionable Ideas for Smaller Businesses
  Don't have years of experience or thousands of reviews? DJ discusses alternative ways to build trust, including leveraging community memberships, case studies, and testimonials.

• The Impact of Reputation on the Entire Marketing Funnel
  Reputation affects every stage of the buyer's journey, from traffic generation to sales. AJ and DJ explain why ignoring it can cost you conversions you never realized you lost.

• Real-Life Case Study
  DJ shares how implementing reputation management and Q&A strategies increased one client's web traffic by 8,000% and conversions by 400%.

Show Transcript:

For the full show transcript, see the show notes page here: Episode 153