NOTES
SUMMARY
In this week's episode of the LinkedIn Ads Show, AJ Wilcox delivers a strong warning for B2B marketers: stop using LinkedIn Conversation Ads. After months of testing across multiple high-spend accounts, AJ reveals surprising evidence that Conversation Ads consistently generate significantly lower open rates than Message Ads—even when the audience, sender, subject line, and content are identical. He breaks down the data, shares LinkedIn's official explanations, explores possible causes behind the performance gap, and explains why the promised benefits of Conversation Ads may not outweigh the hidden costs. If you're running Sponsored Messaging campaigns on LinkedIn and want to maximize conversions while reducing wasted spend, this is an episode you won't want to miss.
TRANSCRIPT
For the full show transcript, see the show notes page here: Episode 168
