Beth Sachan tells Lipstick Economy the story of the 107-year-old Goo Goo Clusters brand and how strategic relationships, creative customer experiences and a local focus has brought a national following for a hometown brand. A retail store in downtown Nashville, special collaborations with celebrated local chefs and social media has replaced advertising dollars in marketing the brand. Goo Goo Clusters are loved by all including travel, restaurant, wedding. event and snack consumers.
