Description

Whether you're a small business owner or part of a larger organization, understanding the science of pricing can help you take your business to the next level. Pers Sjofors, "the Price Whisperer" and a serial entrepreneur, shares insights on pricing strategies, the impact of pricing on customer perception, and the process of conducting pricing experiments. 

In this episode, you'll learn: 

• The importance of pricing in driving profitability and growth
• The role of emotions in customer purchase decisions
• The science of behavioral economics and its application in pricing strategies
• Ways to communicate price increases to customers effectively
• The impact of pricing on customer perception and value proposition

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The Price Whisperer: A Holistic Approach to Pricing Power by Pers Sjofors

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