Most marketers assume people will do the obvious. Click the link, read the email, and take the next step. In this episode of The List Building Lifestyle, Igor Kheifets breaks down the hard lesson that changed how he sells forever: never assume effort. From clickable links to bonus pages, he explains why over-delivering information in multiple places isn’t redundant—it’s necessary. If you want to stop losing sales to laziness, distraction, and friction, this episode will permanently upgrade how you design funnels and offers.
