Greg sits down with returning guest Annie Ives, CEO of CLAW/The MLS™, to discuss major industry changes following NAR policy shifts, the rise of MLS-only memberships, exclusive-listing strategies, and the rapid growth of CLAW's in-house technology products including Vesta Plus, Checkmate, Showing software, and MarketSnap. Annie also shares insights on managing a high-end market, delivering strong customer service, and the future role of MLSs in a shifting industry.
Key Takeaways
NAR's policy changes are already increasing MLS-only membership interest, especially in California's Thompson state environment.
Annie expects MLS-only membership to rise from ~15% to potentially 25–30% as agents look to cut costs.
Associations may face pressure to restate their value proposition as non-dues revenue becomes increasingly important.
CLAW is launching a new listing status: MLS Exclusive — allowing listings to remain off-market-facing while still visible to MLS members.
MLS Exclusive listings accrue no DOM and no public price-change history while in that status.
CLAW continues to grow its in-house technology stack, including:
Vesta Plus MLS platform
Checkmate compliance software (now used by ~200k agents)
Showing software
MarketSnap analytics
Annie credits their success to customization, rapid iteration, and client-driven feature development.
She predicts MLSs will increasingly become technology companies, especially as revenue from dues becomes less stable.
Future industry direction remains uncertain, but Annie emphasizes persistence, adaptability, and building strong teams as core to longevity.
Links:
Trackxi – Real Estate's #1 Deal Tracking Software
Giant Steps Job Board – Where ORE gets hired
