One of the most interesting and insightful people currently working in the new media area, Rolfe has pretty much done it all - as an entrepreneur in media and technology, as a management consultant and as an expert in venture capital and private equity. This fall, he takes up a professorial position at INSEAD where he will teach the New Business Ventures course. Respected by publishers, he has some terrific advice to share with us about the way our business is headed - and specifically, what authors can do right now to profit from the web.