If you look at the bestseller charts on both sides of the Atlantic, it’s not hard to predict what you’re going to see. In the UK, 15 of the top 20 hardback non-fiction books are television spin-offs. Stateside, this week’s hardcover fiction list is equally humdrum - you’d be forgiven for thinking that we’d all been swallowed up in a time warp and gone back to the 1980s. So - has “safe” publishing finally taken over? We also tackle buzz marketing, the ten most manly writers ever, and the definitive American woman of our time. This episode’s guests are Donna Ballman, Dave Bartram, Brian Clegg, Beverly Gray, Richard Howse and Lynn Price.