When it comes to nailing your niche, Kristina Russell has it covered!
Kristina is a Sydney based hair colorist that specialises in colour and has travelled the globe performing on stages and trade shows sharing her expertise.
I met Kristina through the fabulous personal brand photoshoots with Jade Warne in Sydney. Kristina had such a strong brand already but was so clear on her vision of what she's creating with her course, podcast and colour services.
Niching can be such a challenging concept but Kristina shares her approach and how it's truly benefited her.
We also hear about her wealth of experience with more than 20 years in the hair industry, and how she's now helping independent hair stylists to lead with their own brands and truly run like small businesses.
So many insights and a lot of generous sharing in this one! You also must get over to @colourkristina on Instagram and check out how Kristina is sharing her incredible new photos and taking her own brand to a whole new level.
