Personal brand vs business brand!
It's a question I get a lot and a conundrum many business owners find themselves in. Including me! As I've now made the decision to stop working under a business name and move to a personal brand ( yes! You heard it here first, watch this space) I had to speak to someone who has done this very thing!
When I connected with Katrina McCarter for our last podcast (episode 32) she told me that this was something she was working towards. Now her Personal Brand is out in the world and the clarity she is experiencing after this process is refreshing.
In this episode we discuss:
- Why personal brand/ working as your own name over business brand name
- What instigates the rebrand
- How do you shift from one to other
- How do you feel when working as YOU
I love how honest and open Katrina is and how many valuable insights she shares from her many years in business and multiple brands. It's been a joy to see this unfold and to hear the story behind it - enjoy!
