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ID: 137924
Title: Numerati
Author: Stephen Baker
Narrator: Richard Powers
Format: Unabridged
Length: 07:54:35
Language: English
Release date: 09-15-08
Publisher: Blackstone Audiobooks
Genres: Non-Fiction, Science & Technology, Mathematics, Philosophy
Summary:
Every day, we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behaviorwhat we buy, how we votewithout our even realizing it. In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world were all enteringand to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terroristseven lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every movethen reward or punish us. Politicians can find the swing voters among us. It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before were aware of the symptoms or even helping us find our soul mate. Surprising, enlightening, and deeply relevant,The Numeratishows how a powerful new endeavorthe mathematical modeling of humanitywill transform every aspect of our lives.
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