Have you started a business or venture in the past few years, and are not sure where to go next? Maybe you’re trying to expand your appeal to more customers?
In this second Hot Seat Coaching episode, I’m sitting down with David Kortje of Bliss Bouldering and Climbing Complex to answer his questions about marketing, outreach, and what to focus on next.
We’re getting into using loyal customers as ambassadors, partnering with other brands, and trying to share the experience of your work with potential consumers. David and I are also talking about getting statistics on your customers and followers, and learning what obstacles might be keeping more people from getting involved.
For anyone trying to build their consumer appeal and get more people involved in their business, this a great episode full of hands-on advice.
Bravery and Business Quote
“How do we share the authenticity of our story and our passion? How do we tap into the community and get more people to join?” - David Kortje
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The Cliff Notes
- Study your followers on Facebook and any other social media. Get data on the ages and interests of the people who pay attention to you and are coming to your events.
- Facebook live video and other video mediums are a gateway to showing people what you can do. Show your audience what it’s like in your gym or business and the kinds of people involved in your community.
- Look for events to bring people in and introduce them to your business. Host events like an open house or anniversary party for people to feel invited in to just see how things work.
- Try to get local coverage. Talk to local news affiliates or reporters to get them to come to your space and film, do a feature article or special event coverage.
- Use loyal customers as ambassadors to recruit people. They can invite friends, or talk about how much involvement has changed their lives to bring people in.
- Set goals for membership, sales, and outreach, a specific outreach plans so that you have something to work and plan towards.
- Retail is changing. Look for ways to bring the experience of your business to other people, either through mobile events or outside events. Go to potential customers who might not come to you.
- Think about other brands and companies your clients might be using to co-market with. What brands might share clients with you and be interested in hosting an event or marketing campaign with you?
(click to tweet)
Resources
Climb Bliss ClimbBliss.com
Blog: ClimbBliss.com/Blog
Hey Press media contacts : Hey.Press
